Bulk calling campaigns: how to call a lead list with AI

When bulk calling is the right tool

• Reviving an old enquiry list for a new launch or batch
• End-of-month or festive offer pushes
• Re-engaging dormant customers

How to run one well

1. Clean the list and keep only consenting contacts
2. Set the agent's job: qualify and book, or just confirm interest
3. Let it call the list with retries on no-answer
4. Review outcomes and hand hot leads to a human

Prepare the list

Remove duplicates and numbers that are not 10-digit Indian mobiles, keep each lead's name and what they enquired about, and drop anyone who asked not to be called. A clean list with context lets the agent open with 'You asked about the 2BHK in Kokapet' instead of a generic pitch, which is what earns the next minute of the call.

Read the results

• Connected rate: how many numbers answered, after retries
• Interested rate: connected calls that ended in a yes or a callback
• Booked next steps: visits, appointments or counselling sessions on the calendar
• Cost per booked next step: talk-time spent divided by bookings